ALEXANDRIA, Va., Nov. 18 -- United States Patent no. 12,477,180, issued on Nov. 18, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Methods and systems for requesting media content playback" was invented by Vishwas Sharadanagar Panchaksharaiah (Tiptur, India), Vikram Makam Gupta (Karnataka, India) and Reda Harb (Tampa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are described for requesting media content playback. Media content item metadata relating to product endorsement in the media content item is accessed. An endorsement profile for the media content item is generated based on the media content item metadata. The endorsement profile comprises data relating to which seg...