US Patent Issued to Adeia Guides on March 31 for "Leveraging emotional transitions in media to modulate emotional impact of secondary content" (North Carolina Inventor)

ALEXANDRIA, Va., March 31 -- United States Patent no. 12,593,104, issued on March 31, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Leveraging emotional transitions in media to modulate emotional impact of secondary content" was invented by Mona Singh (Cary, N.C.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for determining emotional responses to videos, generating emotional arc based on the responses and reactions, and determining the type and/or point of insertion of secondary content based on the determined emotional responses are disclosed. The methods display primary content to a plurality of users and determine their emotional response as they consume the primary content. ...