US Patent Issued to Adeia Guides on June 9 for "Systems and methods for content modification based on eye tracking data" (Colorado, Massachusetts, California Inventors)

ALEXANDRIA, Va., June 9 -- United States Patent no. 12,650,730, issued on June 9, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Systems and methods for content modification based on eye tracking data" was invented by Aldis Sipolins (Somerville, Mass.), Dhananjay Lal (Englewood, Colo.), Mareeta Mathai (San Jose, Calif.) and Cato Yang (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are disclosed for modifying content items based on eye tracking data, which may be indicative of saccadic suppression of a user. A plurality of content items is displayed on a device, including a first content item displayed at a first region. In an example, based on eye tracking data of...