US Patent Issued to Adeia Guides on Dec. 30 for "System and methods for selecting and generating portions of a target media asset for advertising the target media asset while the user watches a media asset" (Indian Inventors)

ALEXANDRIA, Va., Dec. 31 -- United States Patent no. 12,513,368, issued on Dec. 30, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"System and methods for selecting and generating portions of a target media asset for advertising the target media asset while the user watches a media asset" was invented by Vishwas Sharadanagar Panchaksharaiah (Karnataka, India), K Vishnu Vardhan (Tirupati, India), Srikanth Channapragada (Bangalore, India) and Vikram Makam Gupta (Bangalore, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are described for aggressive advertisement of media content. The system, using a prominent attribute of a first media asset, selects, from a plurality of candida...