US Patent Issued to Adeia Guides on Aug. 25 for "Systems and methods for customizing delivery of advertisements" (Massachusetts Inventors)

ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,720,169, issued on Aug. 25, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Systems and methods for customizing delivery of advertisements" was invented by Parasuraman Ramakrishnan (Boston), Michael A. Montalto (South Hamilton, Mass.), Pok-Ching Lee (Waltham, Mass.) and Wendy Cheang (Charlestown, Mass.).

According to the abstract* released by the U.S. Patent & Trademark Office: "When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following t...