US Patent Issued on Sept. 1 for "Method for measuring consumer saccadic interest before and during moment of intent to purchase" (New Jersey Inventor)

ALEXANDRIA, Va., Sept. 1 -- United States Patent no. 12,725,179, issued on Sept. 1.

"Method for measuring consumer saccadic interest before and during moment of intent to purchase" was invented by Lee S. Weinblatt (Teaneck, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for measuring consumer cognitive interest in stimuli before and during intent to purchase by utilizing saccadic eye vibration frequency detected by light beams reflected from the consumer eye. The viewed stimuli are simultaneously recorded and tagged in correspondence with vibration frequencies. Snippets of the recorded video containing the tags and video immediately preceding the tag are categorized for analysis of the effectiv...