US Patent Issued on July 14 for "System and method for improved marketing compensation by recognition of natural promotion elements in media content" (Florida Inventor)

ALEXANDRIA, Va., July 14 -- United States Patent no. 12,682,370, issued on July 14.

"System and method for improved marketing compensation by recognition of natural promotion elements in media content" was invented by John McDevitt (Clearwater, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method that provides a process of calculating marketing compensation based on the recognition of consumer consumption of natural promotion elements in media content. Generally, promotion elements included in content appear to be incongruent with the rest of the content, inauthentic, and do not deliver the promotional brand enhancement that is desired. Natural promotion elements in media content are more ...