HUNTSVILLE, Ala., April 30 -- The University of Alabama in Huntsville issued the following news release:
The research examines the unintended consequences of manufacturers shifting from selling standalone products to delivering integrated "customer solutions."
New research from The University of Alabama in Huntsville, a part of The University of Alabama System, challenges a long-held assumption in business: that offering services in a solution package strengthens relationships between manufacturers and their customers. In a study published in Production and Operations Management, UAH Associate Professor of Marketing Dr. Yongchuan (Kevin) Bao and Assistant Professor of Management Science Dr. Yi Tan, together with co-authors in the strategy...