KENNESAW, Ga., Oct. 23 -- Kennesaw State University issued the following news release:
Kennesaw State University associate professor Patrick Fennell explains how nostalgia,
family traditions, social connections, and self-expression drive spending on costumes,
candy and decorations.
For Fennell, associate professor of marketing at the Michael J. Coles College of Business, the appeal goes beyond the products. He believes we're not just buying costumes and decor; we're buying a feeling. Fennell shares some reasons why Halloween spending is growing.
We're buying a little nostalgia
For many people, Halloween brings back memories of trick-or-treating, choosing costumes,
and celebrating with friends, Fennell said. Parents may want to recreate ...