UNIVERSITY PARK, Pa., April 30 -- Pennsylvania State University issued the following news release:
UNIVERSITY PARK, Pa. - The old maxim "location, location, location" may be as important in the social media landscape as it is in real estate. When a social media post about a user's personal experiences, feelings or beliefs includes geographic information, that location cue may affect how much readers like and empathize with the poster, according to a study led by Penn State researchers.
They found that location cues influenced perceived homophily - or the similarity felt by a user to the original poster in terms of attitudes, values and background. This in turn predicted users' likelihood to like the post and empathize with the poster. The...