GENEVA, March 4 -- SNAP INC. (3000 31st StreetSanta Monica, California 90405) filed a patent application (PCT/US2025/042620) for "IDENTIFYING CLICK QUALITY AS AN AD PERFORMANCE METRIC" on Aug 19, 2025. With publication no. WO/2026/043911, the details related to the patent application was published on Feb 26, 2026.
Notably, the patent application was submitted under the International Patent Classification (IPC) system, which is managed by the World Intellectual Property Organization (WIPO).
Inventor(s): GLASS DIFELICIANTONIO, Christopher Mark (3000 31st StreetSanta Monica, California 90405), SCHULTZ, Ian (3000 31st StreetSanta Monica, California 90405)
Abstract: Described is a system for inferring ad quality by accessing user interaction ...