FSU MARKETING EXPERT EXPLAINS HOW VIRAL TIKTOK TRENDS ARE SHIFTING CONSUMER HABITS

TALLAHASSEE, Fla., Sept. 17 -- Florida State University issued the following news release:

By Emma Almanza

As everyday expenses continue to climb, TikTok DIY content has surged as an accessible and cost-effective alternative for consumers. Among the most viral trends is coffee making at home.

A 2026 study conducted by Mintel showed that one-third of consumers reported they are making more coffee at home in the face of price increases. The increase could be directly correlated with the rise of #COFFEETOK on TikTok. According to Mintel, 49% of Gen Z consumers reported learning about coffee and coffee-related topics from the social media app.

Florida State University Dr. Persis E. Rockwood School of Marketing Associate Lecturer Jonathan Ja...