BLACKSBURG, Va., May 21 -- Virginia Polytechnic Institute and State University issued the following news release:
When the world descends on North America this summer for the FIFA World Cup 2026, the guest experience - and all the preparation that went into it - will demonstrate how well artificial intelligence (AI)-driven apps and networks function.
According to Juan Luis Nicolau, a Virginia Tech hospitality and tourism expert, there may be a yellow card or two along the way.
"The digital turning point is not only about visitors using mobile tickets, apps, AI assistants, or real-time navigation. The bigger change is that these tools can be connected into one broader visitor-management ecosystem," said Nicolau, the J. Willard and Alice S...