FAYETTEVILLE, Ark., Sept. 18 -- The University of Arkansas issued the following news release:

One of the beef industry's most costly challenges is invisible to the human eye but costs billions of dollars each year.

Every year, the U.S. beef industry loses an estimated $3.7 billion from beef that is discounted or discarded because it turns brown before its sell-by date, even though the product is likely to still provide a good eating experience, according to the Arkansas Beef Council.

Researchers with the Arkansas Agricultural Experiment Station, the U of A Division of Agriculture's research arm, are working to change that in a year-long project funded by a $20,000 grant from the Arkansas Beef Council.

Aranyak Goswami, an assistant profe...