FAIRFAX, Va., April 3 -- George Mason University issued the following news release:
For George Mason University baseball player Evan Blanchard, success isn't just measured in hits and RBIs. During his internship with Mason Athletics' marketing department, the third baseman helped design a promotional campaign that brought hundreds of fans-and a surge in attendance-to a men's basketball rivalry game.
As a senior majoring in sport management, Blanchard needed to complete an internship of at least 400 hours to meet his degree requirements. His interest in sports marketing began with Lily Plizga, associate director of fan engagement and brand strategy in George Mason Athletics. As a student-athlete, Blanchard saw Plizga working tirelessly dur...