US, Nov. 11 -- The World Travel & Tourism Council (WTTC) participated in the first edition of ITB Americas at Expo Guadalajara, Mexico, from November 10-12, 2026, marking the arrival of a new international travel trade exhibition focused on the Americas.

Organized by Messe Berlin Americas, the event brings together 300 exhibiting companies from more than 60 countries and regions, alongside qualified buyers from over 40 countries.

WTTC President and CEO Gloria Guevara Manzo joined the official opening ceremony alongside Mexico's Tourism Secretary Josefina Rodriguez Zamora, Jalisco Governor Pablo Lemus, Jalisco Tourism Secretary Michelle Fridman, Messe Berlin Senior Vice President David Ruetz, and Vicente Salas, Vice President and Direct...