US, Sept. 27 -- SAN SALVADOR, El Salvador, September 27, 2026 - World Tourism Day 2026 is being officially celebrated today in El Salvador under the theme "Digital Agenda and Artificial Intelligence to Redesign Tourism." As government, private-sector and technology leaders focus on artificial intelligence, digital identity and the future of travel, another question is emerging: Can World Tourism Day become a platform that truly unites the entire tourism industry - governments, businesses, workers and communities - around technology, prosperity, human rights and peace?

WTTC President & CEO Gloria Guevara says AI and Digital Identity are already redefining how the world travels. Next month, that conversation moves to Malta, where more tha...