US, June 27 -- Vanuatu has signaled a confident new chapter for its tourism industry, shifting its focus from post-crisis recovery to long-term sustainable growth during the 3rd Edition of the Vanuatu Tourism Market Forum.

Hosted by the Vanuatu Tourism Office (VTO), the forum brought together government officials, tourism executives, aviation partners and regional leaders to unveil the Vanuatu Tourism Marketing Strategy 2026-2028, a blueprint designed to diversify visitor markets, strengthen connectivity and position the Pacific island nation as one of the region's most compelling premium destinations.

Among the keynote speakers was former Pacific Asia Travel Association (PATA) CEO Peter Semone, who presented a forward-looking vision f...