US, July 31 -- Travel advisories save lives. Clickbait headlines create fear. The travel industry deserves a trusted voice that informs rather than alarms. "Americans warned to be extremely careful in the Caribbean." "The world's favorite vacation destination has become dangerous." "Think twice before booking your next vacation." These headlines have become increasingly common-not only in tabloids but also in respected newspapers, television websites, and digital publications competing for clicks, search engine rankings, and artificial intelligence visibility.

The formula is simple. Create a frightening headline. Encourage readers to click. Hope they stay long enough to improve engagement metrics.

Only after reading the full story does ...