US, May 11 -- The governments of Tanzania and Kenya are strengthening tourism cooperation through ambitious joint marketing strategies aimed at attracting more international visitors, boosting investment in hospitality infrastructure, and promoting sustainable conservation of shared natural resources.

The renewed partnership forms part of broader regional integration efforts under the East African Community (EAC), which seeks to maximize foreign exchange earnings, create employment opportunities, and accelerate tourism investment across East Africa.

The new momentum in bilateral cooperation followed a two-day state visit to Tanzania by William Ruto from May 4 to May 5, 2026, during which tourism emerged as one of the top priority sector...