Us, Oct. 23 -- As nearly 200 destination leaders gather in Sacramento, California, for Destinations International's 2025 Advocacy Summit, the association shared powerful new research and resources to help destination organizations strengthen reputation, advocacy and long-term success. This includes the release of The Advocacy Leadership Imperative, as well as previews of the 2025 Resident Sentiment Survey for the United States and Canada and research on the impact of destination reputation on travelling consumer perceptions.

"These valuable new insights set the tone for this year's Advocacy Summit," said Don Welsh, president & CEO of Destinations International. "At a time when reputation and relevance are so tightly intertwined, our memb...