US, Oct. 5 -- Jamaica's Minister of Tourism, Hon Edmund Bartlett, has underscored that while embracing technology is an imperative, there is no need to fear artificial intelligence (AI) overtaking labor in the tourism industry.

The message was delivered to members of Tourism Action Clubs (TACs) from secondary and tertiary institutions attending a Tourism AI Youth Forum at the Sandals Dunns River resort recently. The forum formed part of activities to mark Tourism Awareness Week 2026, which was observed from September 27 to October 3, under the theme "Digital Agenda and Artificial Intelligence to Redesign Tourism."

There are some 57 TACs across the island with numerous participants indicating a desire to work in tourism. Minister Bartle...