U.S, Feb. 26 -- The Boeing Company is launching an aggressive new public relations campaign around its long-anticipated Boeing 777-9 wide-body aircraft, aiming to reshape its battered public image as regulators and safety advocates continue to scrutinize the company's safety culture. The campaign highlights the advanced icing certification testing that Boeing says underscores its engineering rigor - including the use of hundreds of custom-designed 3D-printed shapes to simulate ice buildup on the 777-9's airframe during flight tests. Boeing's corporate website and media outreach emphasize innovation, technical prowess and close collaboration with regulators as the aircraft inches toward certification.

But the backdrop for this image push ...