US, March 2 -- ITB Berlin 2026: Six Decades as Tourism's Global Marketplace

Berlin once again becomes the center of the global travel industry as ITB Berlin celebrates its 60th anniversary from March 3-5, 2026. What began in 1966 as a modest trade fair has evolved into the world's leading B2B travel trade show, drawing nearly 6,000 exhibitors from more than 160 countries and reinforcing its reputation as the premier platform for international tourism markets, innovation, and strategic dialogue.

This anniversary edition unfolds against a backdrop of geopolitical instability and travel disruptions affecting parts of the Middle East. Questions remain over how many exhibitors and visitors may be stranded in major Gulf aviation hubs such as ...