Mumbai, June 7 -- ZEE5 on Saturday announced a bold new brand identity and strategic shift, reaffirming its positioning as India's foremost homegrown platform.
The relaunch marks a pivotal step in ZEE5's evolution, anchored in the promise of "Apni Bhasha, Apni Kahaniyan" (Multiple Languages, Infinite Stories) and a sharper focus on culturally authentic narratives, language-driven personalization, and cutting-edge technology.
With a new visual identity, a reimagined product experience, and language plans designed around India's major languages, ZEE5 deepens its connection with its audiences.
This strategic shift is built on three foundational pillars-content, experience, and affordability, crafted to meet India's next wave of digital dem...