Lucknow, Feb. 26 -- Uttar Pradesh Tourism is set for a strong presence at ITB Berlin 2026, one of the world's most influential travel trade platforms. The three-day event will be held from March 3 to 5 at the Berlin Expo Center City.
The state will showcase its cultural depth alongside emerging tourism segments such as wellness, adventure, spiritual travel and experiential tourism, engaging global tour operators, investors and travel professionals.
The Uttar Pradesh pavilion has been designed as an immersive gateway inspired by the state's grand temple architecture. A sculpted ceremonial facade leads visitors into a curated space anchored by large-format visuals of Kashi Vishwanath Dham and other sacred cityscapes. Dedicated panels will h...