Lucknow, Sept. 15 -- Women entrepreneurs associated with self-help groups in Uttar Pradesh are set to gain access to wider national and international markets, with the state government developing an extensive network of physical and digital platforms to promote their products.
On the instructions of Chief Minister Yogi Adityanath, 543 Prerna Saras stores have been established to connect products made by self-help groups with larger markets. Online and offline marketing platforms have also been developed for more than 3,000 products, opening up new opportunities for branding, sales and digital market access for rural women entrepreneurs.
Products made by self-help groups can now reach consumers through platforms such as ONDC, e-Saras, Prer...