Lucknow, July 20 -- Marking another milestone in its collaborative sustainability efforts, Heartfulness Institute signed a Memorandum of Understanding (MoU) with Uttar Pradesh Braj Teerth Vikas Parishad (UPBTVP), a statutory body constituted under the Uttar Pradesh Braj Niyojan Aur Vikas Board (Sanshodhan) Adhiniyam.

The MoU was signed by the two parties in Mathura to collaborate on eco-rejuvenation, heritage conservation, biodiversity enhancement, yoga, meditation, and community development initiatives, including youth engagement and capacity-building programmes, in Mathura and Vrindavan.

Under the MoU, UPBTVP and Heartfulness Institute recognise the importance of collaborative efforts to conserve Braj's sacred heritage, restore the ecol...