Tirupati, July 24 -- Tirumala Tirupati Devasthanams (TTD) Executive Officer Muddada Ravichandra on Friday directed officials to produce more creative and high-quality programmes on Sri Venkateswara Bhakti Channel (SVBC) to strengthen devotion among devotees across the world.

Chairing a review meeting with TTD Joint Executive Officer and SVBC CEO Dr A. Sharath, the EO reviewed the channel's daily broadcasts and future programming plans.

He suggested developing simple and engaging programmes highlighting the significance of Tirumala's temples, mandapams, prakarams, sacred theerthams, sub-shrines and Srivari prasadams to effectively convey the spiritual importance of Tirumala and Lord Venkateswara.

Observing that SVBC reaches millions of de...