UNI SPECIALBy Nayanika SamantaKolkata, April 17 -- In a notable shift from routine canvassing, the Trinamool Congress (TMC) has rolled out a campaign centred around the evergreen indoor game 'Snakes and Ladders' ahead of the West Bengal Assembly polls.
Online clips show the campaign integrates the West Bengal government's welfare schemes into the structure of the game. With a nod to the TMC's popular 2021 Assembly election slogan "Khela Hobe" (The Game Is On), the new campaign turns the metaphor of political contest into something strikingly literal. The initiative, often referred to as "Khela Hobe 2.0," aims to connect with rural and urban households and women, says the party.
Trinamool Congress workers have been going door to door in th...