Mumbai, June 8 -- Excitement is mounting around Alpha, the upcoming action thriller starring Alia Bhatt and Sharvari Wagh, as the makers prepare to unveil the film's teaser on June 10.
The teaser will focus on the origin story of a girl who is groomed to become a dangerous killing machine. This is the first origin story in the YRF spy universe to feature an assassin as the main character.
Sources said the teaser will be followed by an extensive marketing and promotional campaign for the film, focusing on the story as the centerpiece. The campaign will highlight the "alpha attitude" of today's India.
According to sources, producer Aditya Chopra and his team have developed a unique strategy that will unfold in phases leading up to the film...