Bengaluru, Oct. 15 -- Switzerland Tourism has appointed Indian cricketer Jemimah Rodrigues as its Friendship Ambassador for India, seeking to attract more Indian visitors during autumn and winter and reduce the concentration of travel between April and June.
India is among Switzerland's top 10 source markets, but Indian visits are heavily concentrated in the April-June period, largely reflecting the country's school holidays and summer travel calendar, Christian Schoch, Director India, Switzerland Tourism, said here on Thursday.
The campaign featuring Rodrigues will promote Switzerland as a year-round destination, showcasing lesser-known locations, seasonal attractions, outdoor adventures and cultural experiences beyond the country's esta...