Bengaluru, June 20 -- Why would a natural stone company produce films on musicians, dancers, writers and artists? For StoneX Global, the answer lies not in marketing but in what it calls the pursuit of "mastery" - a philosophy the company says connects natural stone, artistic excellence and cultural legacy.
Addressing a gathering at the Bengaluru edition of its cultural film series "Mastery" on Friday, StoneX Global Chief Marketing Officer Sushant Pathak sought to explain the rationale behind a question the company increasingly encounters as it expands its footprint in the arts.
"The golden question everyone asks is: what is the connection between StoneX Global and Mastery? Why is a stone company doing this?" Pathak said.
His answer drew...