New Delhi, July 13 -- As enterprises accelerate the adoption of artificial intelligence (AI), they risk giving away their most valuable proprietary knowledge to AI providers, Microsoft CEO Satya Nadella has warned, introducing a new concept he calls the "Reverse Information Paradox."In a post on X, Nadella argued that in the AI era, businesses effectively pay for intelligence twice-first with money and then with something far more valuable: their proprietary knowledge.

"In the age of AI, you pay for intelligence twice: once with money, and again with something even more valuable: the proprietary knowledge you must reveal to make that intelligence useful," Nadella wrote. "The better you want the model to perform, the more of that knowledge ...