Meerut, Jan. 20 -- An innovation in business award by People for the Ethical Treatment of Animals (PETA) India to major cricket equipment brand Sanspareils Greenlands (SG) has been announced for its groundbreaking development of an animal skin-free professional-level cricket ball.
SG CEO Paras Anand introduced the ball, dubbed the Super 50, noting that it will last longer and perform more consistently than old-fashioned balls. It's available for purchase on SG's website. "Super 50 represents a new thinking in cricket where technology, performance, and empathy coexist. We thank PETA India for recognising this effort and encouraging responsible innovation in sport", said Anand.
"SG's brilliant new leather-free cricket ball is proof that pla...