Mumbai, July 30 -- Sanjay Leela Bhansali is reportedly set to break away from conventional film promotions with "Love & War", as the acclaimed filmmaker prepares a unique visual showcase to introduce audiences to the period drama.

"The makers are taking a rather unconventional route with Love & War. Instead of a standard promotional launch, they are developing a special asset that will serve as the audience's first introduction to the film. Conceived as an immersive experience, the asset will be personally shaped by Sanjay Leela Bhansali, who is working closely with his trusted creative team to bring his vision to life," according to Bollywood Hungama.

Published by HT Digital Content Services with permission from United News of India....