Shimla, Sept. 19 -- Rising gold prices are influencing wedding jewellery purchases, with buyers showing greater interest in lightweight designs, transparent valuation and old-gold exchange, said Verma Jewellers Managing Director Akshay Verma here on Saturday.

Verma was interacting with media during the inaugural of the four-day wedding jewellery exhibition being organised by Verma Jewellers at Shimla, from September 19 to 22.

The exhibition features more than 5,000 designs covering diamond, polki, jadau, temple, traditional yellow-gold and silver jewellery.

He said customers were increasingly seeking jewellery that offered a combination of design, quality and affordability amid the rise in gold prices.

The company, he said, had focused ...