Mumbai, Sept. 11 -- Richmond Football Club has appointed Indian-born, Australian-raised global sports marketing veteran, Ravi Krishnan, to spearhead a landmark strategic initiative designed to position Richmond as THE AFL club to which Indians, across the Australian and global diaspora and in India, feel most connected.

The Richmond Football Club, nicknamed the Tigers or colloquially the Tiges, is a professional Australian rules football team competing in the Australian Football League (AFL).

The initiative represents a long-term commitment to understanding one of Australia's fastest-growing and most significant communities, recognising the opportunity to build enduring relationships through genuine partnership, cultural understanding and...