Bengaluru, April 1 -- Royal Challengers Bengaluru (RCB) has turned the spotlight firmly on its fanbase rather than silverware, unveiling its IPL 2026 'Key Visual' in a campaign that celebrates the franchise's enduring bond with its "12th Man Army."In a move that shifts the narrative from results to relationships, the concept places supporters at the heart of the RCB story, capturing their unwavering belief and emotional investment in the team over the years. The visual is crafted from the fan's point of view, symbolising loyalty that has remained steadfast regardless of outcomes on the field.
The campaign reinforces the idea that RCB is more than just a cricket team, positioning it as a community powered by passion and shared identity. By ...