Bengaluru, April 16 -- As cricket fever builds and Royal Challengers Bengaluru step into their title defense, sports brand and RCB sponsor PUMA India has unveiled #RCBEverywhere, a fan-led movement launched by RCB stars Virat Kohli alongside Rajat Patidar and Krunal Pandya, encouraging fans to take the team's jersey beyond stadiums and into everyday life.
The campaign was kicked off through a social media post featuring Kohli and the RCB squad, where players directly call on fans to take the jersey everywhere-from everyday routines to milestone moments-turning it into a visible expression of fandom beyond matchdays.
Building on this, the campaign also brings in the viral Kumbh Mela fan, whose act of wearing the RCB jersey at one of the wo...