New Delhi, Sept. 5 -- Former Australia captain Ricky Ponting believes cricket could find a stronger foothold in the United States if the sport is marketed around its shortest format rather than its traditional image.
Despite co-hosting the 2024 T20 World Cup and the USA team's memorable win over Pakistan on its way to the Super 8s, cricket is still an emerging sport in the country. Major League Cricket has helped bring the game into the spotlight, but it is yet to make a significant impact among the wider American sporting audience.
Ponting feels the sport could be marketed more effectively in the USA by focusing on the T20 format and avoiding the term "cricket", which he believes may bring to mind the longer versions of the game.
"If I ...