New Delhi, Oct. 25 -- Prime Minister Narendra Modi on Sunday called on citizens to prioritise locally made products during the festive season, support small businesses and traditional artisans, and strengthen cleanliness drives ahead of Diwali and Chhath, as his monthly radio programme Mann Ki Baat completed 12 years.

Addressing the nation in the 139th episode, Modi said everyday consumer choices could strengthen local industries, generate employment and advance the vision of an Atmanirbhar Bharat, while highlighting community-led initiatives in water conservation, organic farming, healthcare, scientific research and technological innovation.

Recalling that Mann Ki Baat was launched on Vijayadashami in 2014, Modi described its 12-year jou...