Ranchi, Sept. 1 -- A rural livelihood initiative by women's self-help groups (SHGs) in Jharkhand that grew into a structured brand has now gained global recognition.
The Palash brand, launched in 2020 by the Jharkhand State Livelihood Promotion Society, unites more than 3.2 million women across 289,000 SHGs, giving their products a common identity and stronger bargaining power.
The Asian Development Bank Institute (ADBI) has published a teaching case on Palash, authored by Dr. Manish Ranjan, IAS (Jharkhand cadre), as part of its Development Case Study series.
The case, Palash: From Commodity to Brand by Creating Markets to Empower Rural Women (ADBI Development Case Study No. 2025-5, August 2025, Tokyo), was co-published withIndia's Capac...