Bhubaneswar, June 5 -- : Odisha needs to develop a unique brand identity for its mangoes to enhance farmers' income and expand agricultural exports, Deputy Chief Minister K.V. Singh Deo said on Friday.
Addressing the State-Level Mango Festival at the Central Horticultural Experiment Station (CHES) in Bhubaneswar, Singh Deo emphasized the importance of branding Odisha's mangoes to unlock their market potential and create greater value for growers.
He also stressed the need for crop diversification to improve agricultural productivity and sustainability. Encouraging farmers to move beyond traditional cultivation practices, Singh Deo urged them to diversify into pulses, oilseeds and high-value fruit crops such as dragon fruit, noting their s...