Bhubaneswar, Sept. 6 -- After the successful pilot of the Zero Accident Day (ZAD) campaign in Bhubaneswar, the Odisha Government today extended the initiative to Keonjhar, the home district of Chief Minister Mohan Charan Majhi.
The Commerce and Transport Department, in collaboration with RBG Labs, IIT Madras, announced the launch of the campaign in Keonjhar, identified as an accident-prone district. The move reflects the state's strong commitment to road safety.
The initiative is aligned with the Chief Minister's "Come Home Safe" vision and builds upon Bhubaneswar's success, where ZAD significantly reduced road mishaps and raised mass awareness on safe driving practices.
The Keonjhar campaign will run for 14 days as a behavioural nudge-b...