Bhubaneswar, June 12 -- Odisha Chief Minister Mohan Charan Majhi on Friday urged social media influencers and digital creators to move away from clickbait-driven content and the pursuit of cheap popularity, and instead focus on meaningful, responsible, and purpose-driven digital engagement.

Addressing a special interaction session with social media influencers and digital creators organised to mark the completion of two years of the state government, the Chief Minister emphasized the growing influence of content creators in shaping public opinion and social values.

Majhi cautioned young creators against getting involved in controversies through objectionable social media posts, warning that such actions could adversely affect their future...