Hyderabad, July 15 -- India's creator economy has entered a new phase, with creators from non-metro cities now accounting for the majority of the country's digital content ecosystem, according to a report released jointly by the Indian School of Business (ISB) and creator platform Hashfame.
The report, titled Understanding the Canvas of India's Creator Economy, says the country's creator base has expanded more than fourfold over the past five years, rising from 0.96 million in 2020 to 4.12 million in 2025, with 66 per cent of creators now coming from non-metropolitan regions.
The study found that the number of creators from non-metro markets grew 6.4 times during the period, compared with 2.6 times in metropolitan cities, indicating rapid...