Los Angeles, Feb. 2 -- Noah Kahan marked a major career moment with the debut of the music video for his new single, "The Great Divide", while simultaneously unveiling plans for a North American tour during the 2025 Grammy Awards telecast.

The folk-pop singer debuted the video through a high-profile partnership with Mastercard, which aired the premiere during a commercial break at the awards ceremony. He follows in the footsteps of Lady Gaga, who premiered her Grammy Award-winning "Abracadabra" during the Mastercard commercial break of the 2025 Grammys.

At the end of the video, a voiceover announced that Kahan's next North American tour would hit the road in summer 2026. Mastercard is offering special access to cardholders for tickets to ...