Dimapur, Oct. 28 -- The State Tobacco Control Cell (STCC), National Tobacco Control Programme (NTCP), Nagaland, launched the Tobacco-Free Youth Campaign (TFYC) 4.0 atthe Nagaland Institute of Allied and Healthcare in Kohima on Wednesday.

The state-level launch marks the rollout of the 60-day campaign across all districts of the state,with district-level launch programmes and activities to follow.

Director, health & family welfare, Dr Imotemsu formally launched the campaign as the chief guest.

In his address, Imotemsu emphasised the importance of utilising the 60-day period to intensify tobacco-control activities, strengthen coordination across districts and assess progress toward campaign targets.

He expressed hope that the campaign wou...