Mumbai, Oct. 31 -- Mangalmai, a traditional lamp, diya oil brand, has partnered with Namit Malhotra's "Ramayana. Rise of a Legend", the much-anticipated Diwali special film slated for release on November 5.
Rooted in the shared cultural significance of lighting a diya and the enduring values of the epic, the association aims to build a deeper connection between the brand and Indian households during one of the country's most auspicious festive periods.
Anchored in the campaign thought "Aapke Jeevan Ka Har Din Mangalmai Ho'', the partnership will bring together a consolidated 360-degree activation. The campaign aims to connect with consumers across touch points, making Mangalmai the most preferred, diya oil to be a part of their everyday w...